‘NB MADE.’

by Street Dreams for New Balance

photos by Jessica Foley

These 992 and 997S models are uniquely crafted, from design to development, by the power, grit and commitment of women supporting other women.

Footwear Proudly Developed and Designed by Women.

Two shoes are featured in this release. We brought back the 992 for the first time since it was launched in the early 2000s. Today, it’s an elegant take on a heritage design, updated with premium materials including angora-colored suede, Horween leather, and micro ripstop in a tonal desert-inspired color pallet that will effortlessly fit into and elevate any wardrobe.

The other half of this pack, the 997 Sport, received a progressive twist. The sporty silhouette features a suede upper with bold pops with teal and pink accents and embroidered detailing that will instantly energize your look.

Meet the women behind the shoes.

We’re honored to say that every touchpoint, from ideation to launch including the manufacturing of this pack, included women. It was also made right here in the United States in our Lawrence, MA, factory. So, you can proudly wear a shoe specifically meant to empower you.

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photo & art direction - Jessica Foley
director & editor - Hanna La Salvia
producer - Maria Sutherland
creative director - Eric Veloso
production studio - Street Dreams

powered by #SDMstyles 
presented by New Balance

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